Taunina Telegraph

Taunina handmade collectable soft toys online

If you’re reading this, it means that our labour of love is finally on the air – the brand-new Taunina website! Everyone from Alaska to Adelaide can now meet our one-of-a-kind handmade collectable soft toys, learn about the Taunina artists, and pick their favourite soft toy online. Taunina’s signature teddy bear range is the first collection to be launched. We ship worldwide with favorable shipping rates available to the US now and to European destinations early 2012.

The site’s unique look was created by a homegrown Cape Town team, comprising designer Suzie Allderman, project manager Bronwen d’Oliveira, developer Roy Foubister, copywriter Johannie van As, and videographer Stefan Hurter. Our passionate brand team, Melanie and Nic Traest of Kite, also spent countless late nights ensuring that every detail was pixel-perfect, doing Taunina’s soft toy collections justice on every page.

The site design pays homage to the handmade craft of our artists. Header shapes are rounded, flowing, and organic (not grid-like); images are adorned with embroidered frames; graphics seem to be appliquéd onto the page; and pages are dotted with whimsical illustrations.

Click here for more about our handmade collectable teddy bears, bunny rabbits and puppy dogs online.

Every page consists of many layers, in the same way that Taunina collectable soft toys are created using layer upon layer of beautiful fabrics and embroidery. Finally, colour is added through the use of background patterns, reminiscent of the iconic Liberty fabrics we are using in our first collection. All in all, you are looking at pages where extreme attention to detail was paid. We really hope you like it.

In terms of the site experience, there are a number of features to look out for:

• Online shop:  where visual searches make for a pleasurable shopping experience. Search by theme, colourway, wish cloud (the wish that the artist has for the world), or artist – or you may even choose for us to surprise you! Your transaction will safe in the hands of PayPal.
• Keep in touch: We’ve created a dedicated login area for Taunina buyers/recipients where you can find out more about the company and keep in touch with your particular artist and her family.
• Archive: all Taunina collectables that have been sold will be archived, so you can view them at any time.
• Meet the artists: read about the talented artists behind the Taunina soft toys  and learn more about their dreams
• Bear Essentials Fund: find out more about how we are sharing our profits and helping to change the lives of our artists and their families.
• Discover our stance on the subject of sustainable luxury.
• Meet the team behind the brand.

We will be adding more collections all the time, so do check in again soon!