This Taunina bear is one of a kind, individually designed and hand-embroidered by a single Taunina artist over five to seven days. The rare beauty of a Taunina bear lies in the opportunity it has given a woman in need to use traditional handwork to provide for her family and be recognized as an artist. The bear carries the initials of the woman who made him or her, symbolic of her sense of dignity and pride. A Taunina bear is a work of art, an heirloom to be passed from one generation to the next. It is a gift that changes lives.