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Changing lives one stitch at a time

Our Beliefs

Taunina was born out of two fundamental beliefs: that age-old artistries are art forms to be preserved, revitalised and treasured; and that while employment creation is essential, nothing develops self-esteem quite like receiving recognition for being creators of items that are cherished around the world.

Taunina employs gifted artists from disadvantaged communities and affords them the opportunity to use their unique cultural heritage and artistic skills to create beautiful hand-embroidered collection pieces. This provides them with a stable, above-market income and a sense of dignity and pride.

Beauty that breathes

Taunina collections are inextricably linked to the artists who created them, reflecting their stories, feelings and hopes. Each piece carries their initials, transforms their belief in themselves, supports them financially, and changes their lives for the better.

This makes a Taunina creation so much more than meets the eye. It is a gift with meaning and soul. It is a gift that helps realise dreams, both for the artists and for Taunina’s customers, who are able to make a real difference in someone’s life. A Taunina collection piece is a personal, symbolic and unique gift, a thing of beauty both inside and out.